Last updated: [17 August 2020]
1. We care about your privacy
Sometimes, we may send you a new notice to explain how we may use your personal data in specific situations, and will always give you the choice to opt out of such uses.
2. Who are we?
3. How do we collect data?
Your personal data will either be provided by you, or will be collected by us, DFIHL, or any affiliates of DFIHL (“Dairy Farm Group”) or our Partners, or captured automatically. For example, we collect your personal data when you complete your Membership application, when you transact with a Partner and accumulate Points on your Membership account ("Account"), when you redeem a Reward, when you send us emails or when you browse our Site or App.
4. Are you over 18?
5. What information do we collect about you?
It may be necessary for you to provide us with certain personal data in order for you to receive the benefits of yuu, our Site or App. We will let you know when such data is essential for Membership. All other personal data is up to you to provide or not, as you prefer.
(a) Your Membership
If you are a yuu member ("Member"), some of the personal data we may collect about you includes:
(b) When you visit our Site or App
We may use online tracking technology such as cookies, pixel tags, web beacons and other similar technologies to automatically collect information about:
You have the right to disable any of these online tracking technologies. To learn more about how we use the above data, please see the section below on Online tracking technology.
(c) Other information
We also collect some of your personal data whenever we communicate with you (e.g. email content, contact information, etc.), or when you complete any voluntary surveys and questionnaires we may send you from time to time (e.g. your demographic information and feedback).
6. How do we use your information?
We will only use your personal data for the purposes set out below.
(a) Account administration
To help administer and maintain your Account, including:
(b) Customer support
To assist you when you contact us, such as responding to and investigating any of your questions or concerns, and monitoring and improving our customer support services.
To provide you with marketing and promotional materials ("Marketing Communications"), if you choose to receive them. Please see the section on Direct Marketing below for more information.
To create personalised Marketing Communications tailored to your interests and preferences, and to provide you with the best possible customer experience in relation to our Site, App and your Membership. We may also use data analytics tools to determine whether our or any Dairy Farm Group members' offers, advertisements and promotions are effective, as well as to determine whether you may be interested in new products or services, or to customise the content and types of offers, products, services and Rewards that we present to you.
(e) Optimisation and improvements
We may use your personal data to understand and improve our Site, App or yuu operations, or our Partners' or Dairy Farm Group members' operations, through various means, such as the use of analytics tools, research, surveys and feedback forms. This will enable us, our Partners and our Dairy Farm Group members to enhance services or products, develop new features and benefits, and amend business, marketing and strategic operations and plans.
(f) Legal and administration purposes
We may use your personal data to investigate or handle any incidents, claims or disputes, or as otherwise required by law or requested by any law enforcement or regulatory authorities, courts or other governmental agencies. We may also use your personal data in relation to any legal proceedings concerning you.
7. Who do we share your information with?
If you are a Member, your personal data may be shared with our Partners to facilitate the processing of Points issuance, Points redemption and related transactions, as well as for data analytics purposes in order to improve their operations, services or products.
(b) Dairy Farm Group
Your personal data may be transferred to any Dairy Farm Group members for any of the purposes we have set out above. However, we will not provide your personal data to any Dairy Farm Group member in order for them to send you marketing materials regarding their own products and services, unless we obtain your prior consent.
(c) Service providers
Your personal data may be shared with our or any Dairy Farm Group members' service providers (including agents and contractors) who process personal data on our behalf to help us administer and operate yuu, our Site and our App, to conduct data analytics, to help aggregate and anonymise the personal data, or to carry out any of the purposes set out above. These may include IT vendors, back-office and front-end or ancillary service providers, call centre operators, marketing agencies, data management and analytics service providers, and customer contact services. Our service providers may contact you on our behalf or on behalf of our Dairy Farm Group members, for any of the purposes set out above.
(d) Professional advisors and assignees
When necessary, we may share your personal data with our professional advisors, including lawyers, accountants, financial advisors and insurers. Your personal data may also be shared with third parties in connection with any merger, acquisition, consolidation, restructuring, sale of assets, financing or any other similar scenarios involving the transfer of some or all of our business assets.
(e) Government and regulatory authorities
8. Aggregated and anonymised data
Aggregated or anonymised data that does not include any personally identifiable information, may be used by us, our Partners, our Dairy Farm Group members or other third parties for various purposes, including enabling them to better understand customer needs or to improve and adapt their operations, products and services, or for the purposes of industry benchmarking, machine learning, research or analytics.
If you have opted to receive offers and promotions from us, we may use your personal data to:
We may send you direct marketing communications and market research invitations by email, through your online Membership user account or in-app notifications on your mobile device, when you access the Site or App, or through online banner advertisements, post, telephone or SMS.
Before providing you with direct marketing communications, we will always ask for your consent. You can choose at any time not to receive any direct marketing communications from us. Please see the section on Your rights below.
10. Can our Partners or affiliates send you marketing materials?
We will not provide your personal data to our Partners or our Dairy Farm Group members for them to send you marketing materials, unless you allow this.
If any of our Partners or Dairy Farm Group members wish to directly send you any marketing materials regarding their own products and services directly, then they must obtain your separate consent for this. We are not involved in any marketing done directly by our Partners or Dairy Farm Group members that is unrelated to yuu. However, we may send Marketing Communications to you on behalf of our Partners or Dairy Farm Group members, subject to your consent and in accordance with the Direct Marketing section above. If you agree to receive any marketing materials directly from our Partners or Dairy Farm Group members, then please carefully read our respective Partners' own privacy policies.
11. How do we keep your information secure?
12. How long do we keep your data for?
(a) Access and correction
You have the right to access and correct your personal data held by us, at any time, by sending an email to our Data Protection Officer at [email protected].
In order to ensure that your personal data is kept as accurate as possible, please notify us at the email address above of any changes to your personal data.
(b) Opt-out of direct marketing
At any time, you can ask us to stop using your personal data to send you direct Marketing Communications, or you can customise how you would like to receive direct Marketing Communications from us. You can exercise your rights to do this by:
We will stop using your personal data to send you Marketing Communications in accordance with your request. However, we may still send you non-promotional communications such as information concerning the administration of your Account, and may use non-personally identifiable information collected via cookies and other tracking technology to display marketing information via online advertising banners on websites and apps visited by you.
We are not involved or responsible for any marketing materials sent directly by our Partners or Dairy Farm Group members that are unrelated to yuu. If you would like to stop receiving any marketing materials from our Partners or Dairy Farm Group members, please contact them directly in order to unsubscribe from their mailing lists.
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You can exercise your right to choose whether or not to accept cookies by adjusting your browser settings to modify your cookie preferences. Most browsers are set to accept cookies by default, but you are free to remove or block all browser cookies. However, if you turn off your cookies, some of our services may not function properly and you will not be able to receive the most efficient and personalised experience.
15. Links to other sites
Our Site and App may contain links to other third party websites and applications, including those of our Partners or Dairy Farm Group members (“Third Party Sites”). We do not own or control, and are not responsible for the privacy practices of those Third Party Sites. We encourage you to remain alert if you follow any links to leave our Site or App, and to review the privacy policies of those Third Party Sites so that you are aware of how your personal data may be collected and used by such third parties.
16. How do we manage updates to this policy?
17. How to contact us